Mr. Freeze, a UK-based freezepop brand owned by Calypso Soft Drinks, has introduced a range of new packaging formats, as a part of its plan to strengthen its presence in the retail market.
The new Mr Freeze multipacks are available in take home -sized boxes, which can be freezed at home, reports the talkingretail.com.
Mr Freeze new smaller pack containing 30x20ml freezepops, which is suitable for convenience and express stores, is priced at POUND 1.49. The larger pack, containing 20x45ml freezepops, is available at a price of POUND 1.69. Both the packs feature five variant flavors such as cola, orange, raspberry, strawberry and lemonade, which are made using natural colors.
Calypso Soft Drinks sales and marketing director Richard Cooke said that the new pack formats offer a 'take home' alternative for the customers at a competitive price.
Previously, Mr. Freeze has been available for purchase in bulk through wholesalers and Cash & Carry's to be sold individually in independent retailers.